While there is no perfection, leading consciously goes a long way towards making decisions that are beneficial to people, planet and profit. As Andrew Vrbas, CEO and co-founder of Pacha Soap Company shares, it’s the consideration of different perspectives that has helped him to connect dots and innovate. Their hygiene initiatives created positive impact right here in the United States during the pandemic as Pacha worked on both production and policy to ensure people had enough affordable hand sanitizer. 

As we develop our specialties and become excellent in what we do, we also develop bias around what we “know.” Scott Walker, international cocoa expert and the CEO of Verse Chocolate experienced a silver lining this year, releasing his bias around the “right” way to develop a product, which led to a successful launch in the middle of the pandemic.